In 1974, two theorists Bulmer and Katz developed a new theory in the use of media; uses and gratifications. This theory that they created suggests that audiences uses media for various reasons.
- Diversion; the use of media to escape from their everyday life.
- Personal identity; the use of media to create their own identity from characters in media texts. They often copy their values and learn about their behaviour and try and form some type of resemblance from this.
- Personal relationships; the use of media to create a interaction perhaps with others with similiar interests.
- Survelliance; To gain information and knowledge, these are usually documentaries.
- Entertainment; The use of media just for the simplicity of relaxing and enjoying media.
Hypodermic needle theory
This theory suggests that media is like a syringe which injects ideas, attitudes and beliefs to the audience; because is it usually aimed at a mass audience, they can do little but be influenced.
The two step flow
This theory is a improvement on the previous theory. The two step flow suggests that information doesn't directly get transmitted to the audience but it is interpreted.
Active vs Passive
This theory suggests that their is two types of media. Active is the type of media that makes you think afterwards, it intends to make you think. Whereas passive doesn't particularly effect the audience, it doesn't do anything to stimulate the mind and make a lasting impression.
For our thriller, we have talked about the age that we want to appeal towards for our film. We was thinking about around the age of 15. After looking at certificates, this makes sense as our film wont be gory yet it will be suspenseful and have strong language. The characters in it will be able to relate easier to the audience.
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